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William Hill Bets On Virtual Reality Racing

William Hill bets on virtual reality racing

1 October 2015

Anyone who has actually been to a racecourse will understand the enjoyment when the horses pound towards the surface line.

But this promotion code adventure of the trip is something that numerous customers who bet in shops or online do not experience.

Bookmaker William Hill is eager to recreate it with virtual reality innovation.

The UK’s Gambling Commission stated that it would be keeping track of developments such as virtual truth to ensure that they did not encourage extreme betting.

Using virtual reality headsets, integrated with GPS racetrack information, it is providing consumers the chance to see the race from the jockey’s perspective.

“Currently you put a bet and very little takes place in between that and the result,” stated Crispin Nieboer, William Hill’s director of innovation.

“We want to bring consumers closer to the sporting action, to experience the yohaig code thrill of the ride.”

To check the possibilities, the group at William Hill labs developed a 3D mock-up of Kempton Park racecourse and collected live data, via GPS trackers fitted on horses, during a training race at the course.

Combining the information created a virtual race users can see via either Google Cardboard or an Oculus Rift.

The technology is not yet offered to the yohaig code public however was on program at an open day at the firm’s technology lab in Shoreditch.

Users initially pick the horse they want to race on. Accompanied by live commentary, wearers can turn and take a look at other horses in addition to activating a data display screen about the horse’s heart rate, stride and race position.

William Hill plans to add more courses and live races next year.

“Currently there are some spaces in the data so the horses all of a sudden speed up in a live race, but we wish to have a proof-of-concept system prepared by Christmas,” said Mr Nieboer.

The strategy is to launch the service as part of the app.

“Users can pick the option to watch the race as a basic video or they can be the jockey,” Mr Nieboer said.

It might also be available in some wagering stores, stated Mr Nieboer, while Google Cardboard headsets were likely to be provided free at racecourses.

It is approximated that in the yohaig code UK about 350,000 individuals have a gaming dependency, with over ₤ 7bn spent every year.

The proliferation of online wagering has actually been blamed for making it much easier to gamble and some feel services such as virtual reality might add to the problem.

The market is regulated by the UK Gambling Commission, which stated that it “screens innovation in the gambling market in order to ensure operators continue to adhere to the conditions of their licences”.

“Operators are required to guarantee that they bet9ja’s welcome offer gambling in an accountable way, which will include offering tools to enable consumers to manage their gaming activity as well as having policies and procedures in location to determine possibly troublesome behaviour and connect with customers who exhibit that behaviour,” a representative included.

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