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Fluffy Animals Gambling Advertisement Was Irresponsible, Says Watchdog

Fluffy animals betting advertisement was careless, states guard dog

28 October 2020

A gambling advert which included fluffy animals has been prohibited after being branded “careless” by the Advertising Standards Authority (ASA).

The video ad for Gala Spins – part of the FTSE 100-listed gambling giant GVC Holdings – featured 5 toy animals.

The ASA ruled the ad “was most likely to be of particular attract under-18s” and for that reason “the advertisement was careless”.

The owner of Gala Spins said it had actually removed the advert from all its channels.

The post in August featured a video caption reading “it’s a rollercoaster of cuteness” and a video showing “fluffy favourite” toy animals.

It prompted a complaint to the marketing guard dog that the content of the advert was most likely to interest kids.

The ASA agreed and said: “Gambling ads need to not be most likely to be of particular appeal to children or young adults, especially by reflecting or being related to youth culture.

“We considered that the advertisement was likely to be of particular attract under-18s and for that reason concluded that the ad was careless and breached the [advertising] special code yohaig.”

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Gala Spins stated it posted the video including packed animals in mistake which it was an obsolete video.

It said its designated target audience was ladies aged between 18 and 65 thinking about betting.

Gala Spins was censured by the watchdog 2 years ago for connecting gambling and ability in an advert.

Among its TV advertisements featured a guy playing on his tablet with a voiceover suggesting: “Try it now and see if you have actually got the talent.”

The ASA ruled that the line “see if you have actually got the skill” was successfully an invitation to gamble online in the context of the yohaig code ad, and for that reason indicated that viewers might utilize ability to enhance their opportunities of winning.

Gala Spins becomes part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.

In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its different brands, consisting of Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It also owns a variety of video games companies consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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