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SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

SPFL names Ladbrokes as sponsor in ₤ 4m offer

The Scottish Professional Football League (SPFL) has actually announced that betting company Ladbrokes will be its main sponsor from next season.

The two-year deal, believed to be worth a little over ₤ 4m, includes rights across all 4 leagues and 42 clubs.

While it did not expose any figures, Ladbrokes said the bet9ja’s welcome offer was the greatest of its kind in Scottish football.

The SPFL has been without a sponsor given that 2013 when the league was reorganized.

The Clydesdale Bank the Scottish Premier League until its contract expired 2 years back, electing not to restore the ₤ 2m-per-year deal.

Funds from that were divided in between 12 clubs.

The new offer will lead to the Scotland’s leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the yohaig code new season in August.

An “absolutely delighted” SPFL president Neil Doncaster told BBC Scotland: “It is the most significant single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

“So it’s hugely substantial, I believe, economically.

“It’s a deal across the entire of the SPFL – the very first deal of its kind – and all 42 clubs will benefit through the yohaig code ladder mechanism set out in the guidelines.

“On all those levels, I believe it’s terrific news for all clubs in Scotland.”

The new bet9ja’s welcome offer takes the total SPFL prize-money fund to ₤ 20m.

Next season’s Premiership champs will get an extra ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.

At the bottom end of the scale, the group finishing bottom of League Two will make their club an additional ₤ 3,600.

“As much of a financial difference, there is a pride issue here,” said Doncaster.

“To have a league sponsored with a company like Ladbrokes – a hugely appreciated blue-chip UK business – who want to sit together with you and establish the video game in Scotland is extremely significant also.

“It all matters and, if you speak to individual clubs then I think they’ll see it a little different methods.

“But, from our point of view, it’s a deal that benefits all 42 clubs and contributes to the eminence of the yohaig code league overall.”

Doncaster knew that the SPFL had actually received some criticism for the years without a title sponsor.

“It has not been the most convenient time to go out and sell a title sponsorship,” he said.

“We are well mindful of a few of the financial problems that have impacted a few of our member clubs over that duration.

“But the truth is that we have had a variety of big brand names who wished to partner with us.

“We have actually had different offers over the duration that we have actually rejected, however the clubs’ position, which we believe has actually been vindicated, was they wished to wait on the right brand at the yohaig code best money.”

Ladbrokes president Jim Mullen included: “We enjoy football so we are delighted to be working with the SPFL on among the best chances in British sport.”

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