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Anthony Joshua: Betfred’s Boxer Tweets Broke Gambling Rules, Says ASA<\/strong><\/p>\n

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Anthony Joshua: Betfred’s boxer tweets broke<\/a> betting rules, says ASA<\/p>\n

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1 November 2023<\/p>\n

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ByRiyah Collins
\nBBC Newsbeat<\/p>\n

Three tweets by Betfred featuring Anthony Joshua have actually been prohibited for breaching betting advertising rules.<\/p>\n

The Advertising Standards Authority (ASA) investigated<\/a> the yohaig code<\/a> posts shared in March and April promoting<\/a> a fight.<\/p>\n

It said Joshua was likely to strongly interest under-18s – which is prohibited by new betting ad guidelines.<\/p>\n

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Betfred, which rejected claims Joshua attracted children, called the decision “unfair” and stated it would demand an independent evaluation.<\/p>\n

In 2015 the ASA, which controls advertising<\/a> in the UK on TV, radio and online, updated its guidelines for promoting gambling., external<\/p>\n

The new guidelines mention that companies<\/a> can not interest under-18s “by reflecting or being connected with youth culture”.<\/p>\n

Betfred’s tweets included videos of Joshua discussing his diet, his preparation routine and his pre-fight mentality before his bout with Jermaine Franklin.<\/p>\n

The company had actually argued boxing is an “adult-orientated sport” because its late-night matches are mainly streamed pay-per-view and can only be bought by over-18s.<\/p>\n

It also said the 3 tweets weren’t advertising<\/a> however were “editorial” in nature.<\/p>\n

The bookies did admit Joshua is hugely popular throughout social media, with 29.3 m fans worldwide, however argued they were “extremely adult”.<\/p>\n

However, the ASA discovered about a million of Joshua’s 15.7 m Instagram fans were signed up as under-18, in addition to 82,000 of his followers on Snapchat.<\/p>\n

The watchdog found this promotion code<\/a> to be “a substantial number” implying Joshua was “of intrinsic strong appeal” to a young audience.<\/p>\n

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It told Betfred the advertisements “must not appear once again in their existing form” and warned it not to utilize figures who interest young in future.<\/p>\n

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A Betfred spokesman said the company strongly thought publishing the 3 interviews with Joshua “in no method weakened” its dedication to preventing strong youth appeal in its marketing.<\/p>\n

“It needs to also be kept in mind that the ASA did not get a single grievance from a member of the general public about our association with Anthony Joshua in this promotion code<\/a> respect,” he included.<\/p>\n

Sky Bet<\/a> recently had a tweet including Gary Neville prohibited for breaching the very same rules.<\/p>\n

Although Neville’s footballing profession<\/a> ended in 2011, the ASA found he too was most likely to have a strong interest under-18s – something Sky Bet disagreed with.<\/p>\n

Listen to Newsbeat live<\/a> at 12:45 and 17:45 weekdays<\/a> – or listen back here.<\/p>\n

Sign up for our morning newsletter and get BBC News in your inbox.<\/p>\n

Anthony Joshua<\/p>\n

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Advertising Standards Authority<\/p>\n

Betfred Group<\/p>\n

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