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Sky Bet Extends English Football League Sponsorship Deal<\/strong><\/p>\n

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Sky Bet extends English Football League sponsorship<\/a> deal<\/p>\n

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17 November 2017<\/p>\n

30 Comments<\/p>\n

Sky Bet has extended its multi-million pound sponsorship handle the English Football League up until the summertime of 2024.<\/p>\n

The gaming operation is the heading sponsor for the Championship, League One and League Two football departments<\/a>.<\/p>\n

It gets its logo on shirts, and rights for “Bet and Watch” for some matches.<\/p>\n

Sky Bet states it will attempt to prevent problem betting through messaging on shirts, and that clubs will benefit through more money.<\/p>\n

The deal, which deserves 10s of countless pounds, has actually remained<\/a> in location because 2013.<\/p>\n

Sky Bet said it would be paying 20% more than it has done so far to extend the agreement<\/a> from 2019 to 2024.<\/p>\n

This will make the 11-year bet9ja’s welcome offer<\/a> one of the longest in expert sport, the company stated.<\/p>\n

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.<\/p>\n

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The wagering market has been under increasing analysis<\/a> from the government, and from the regulator, the Gambling Commission.<\/p>\n

Earlier this year the Football<\/a> Association, English football’s<\/a> governing body, announced it would end sponsorship handle gaming companies<\/a>.<\/p>\n

However, competitors organisers, and the clubs themselves, are totally free<\/a> to take sponsorship from gambling firms.<\/p>\n

The cash from the Sky Bet bet9ja’s welcome offer<\/a> will be divided among the 72 clubs in the English Football League, which covers the 3 divisions below the Premier League.<\/p>\n

<\/a><\/p>\n

The president of Sky Bet, Richard Flint informed the BBC’s Wake up to Money podcast that the English Football League used the revenue generated to assist them run their day-to-day operations.<\/p>\n

He stated: “Without sponsorship from the betting industry there aren’t a variety of sponsors going to get included in football.”<\/p>\n

However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.<\/p>\n

Among the findings<\/a> of the BBC’s annual Price of Football study was that more young football fans bank on video games<\/a> than play the sport.<\/p>\n

About 95% of TV ad breaks in live football matches function at least one betting advert, the BBC discovered in October.<\/p>\n

In some matches, 40% of the adverts<\/a> were for gambling.<\/p>\n

Mr Flint informed<\/a> the BBC that Sky Bet and the English Football League were actively promoting awareness about problem as part of the “When the enjoyable stops. Stop” campaign.<\/p>\n

“From the play offs and consisting of next season every shirt will have a responsible gambling message on the t-shirt sleeve and we’re tying that into a responsible betting campaign starting today, that includes a television advert and border boards at EFL video games,” he stated<\/p>\n

The “When the fun stops. Stop” project is managed<\/a> by the Senet Group, which was established in 2014 by a few of Britain’s leading bookmakers in action to public concerns about betting and gambling addiction<\/a>.<\/p>\n

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The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote much safer gaming, “the messaging requires to be a lot more explicit about the danger involved than what the gambling industry currently proposes”.<\/p>\n

Reality Check: Just how much of a problem is problem gaming?<\/p>\n

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5 November 2017<\/p>\n

23 October 2017<\/p>\n

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